is a university's design philosophy
CONCEPT AND EXHIBITION DESIGN [ 2012 ]
Project proposal and logistics.
Project management and Art Direction .
In collaboration with CIDI-UNAM.
Graphic design by Ulf Seißenschmidt
CIDI - FA - UNAM
Salone Satellite 2012 / Fiera Milano Rho
This exhibition for the Centro de Investigaciones de Diseño Industrial (CIDI) at the National University of Mexico (UNAM) communicates the faculty's ideology and design process. The installation immerged the visitors into our context:
Mexico City - UNAM - CIDI.
The central piece of the exhibition was constructed with waterjet-cut polycarbonate and it represented a designer. When you looked through it, you’d see the translation of the city’s issues into objectual and intangible solutions, products and projects... Our vision as designers, and hence the name of our exhibition:
"Design Through Our Eyes".